The genesis of the MKTG brand was predicated on the belief that modern marketing requires a synthesis of sophisticated strategy and primal, unyielding intuition. In designing this identity, I wanted to move beyond the superficial gloss of traditional corporate aesthetics and tap into something more fundamental. This imagery—the juxtaposition of human resolve against the raw power of the silverback—serves as a metaphor for our professional philosophy. We navigate the competitive wilderness with a sense of calm autho...